2. Audeince

By looking at http://www.nrs.co.uk/toplinereadership.html (July 08 - June 09) , I can roughly workout the target audeince of these magazines. I took my results from Kerrang july 08 - june 09. I can see that the magazine is read by 239000 people in the socioeconomic group ABC1, 178000 people from C2DE, 378000 people aged 15-44, 39000 people aged 45+. Also it was read by 290000 men, and 127000 women. From this I can workout that the main target audience is men from ABC1 aged between 15-44.
However, these results are very vague and do not give me a specific target audeince.So, by looking at Kerrang and its cotents which contains artist with scruffy black clothes and spiked up hair with metal jewelery. From this i can deduct further that the magazine is aimed at more heavey rockers who are into punk and metal. The Kerrang motto "Life is Loud!" suggest to me that the target audience are people who like to enjoy themselves in more extreme ways than others, such as extreme sports and parties. Also they are people who make themselves different from others, and are individuals, this is reflected in thier type of music.
By looking at http://www.slideshare.net/belair1981/kerrang-readre-profile i can get a more detailed target audeince published by kerrang itself. It says that Kerrnangs readers are aged between 16-24, with 60% of them male, and 40% female. It also states that 58% of Kerrang readers think that it is important to be well dressed,and therefore spend a lot of thier money on fashionable clothes. From this i can work out that they also buy lots of media related goods, such as albums(on average 31 a year). This basically furthers my conclusion that Kerrang readers are young, modern individual that love heavier/punk rock music.

Doing the same for NME in the same time period I can see that 250000 people from the socio-economic ABC1, 137000 people from C2DE, 339000 people aged between 15-44, 39000 pople aged 45+, 296000 men, and 96000 women. From this I can deduct that the target audience is men from ABC1 aged 15-44. I can narrow the age down to late teens/early 20s as the magazine is released on a weekly basis and costs £2.20 a time, so the reader must have alot of disposable income. I have chosen a more detailed age of 15-20 becuase this is the age when the target audeince will most likely have a job, but no bills to pay, so all disposable income. http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf
Again, this is also very vague. So, using the link above I have visited IPCMedia.com, to get a more detailed analysis of the target adience for NME. From this i can see that NME's target audience is males (69%), aged around 24 working full time in the ABC1 socioeconomic group. The magazine is quite expensive, costing £3.20, so the target audience must have alot of disposable income to buy it (ABC1). Also it shows that the readers have a great interest in Internet, games and DVDs, with 94% of them using the internet. Also, by looking at the reader profile I can see that somone from the target audience likes to enjoy themselves with things like the internet, gaming, drinking and eating junk food, listening to music, and taking pride in thier clothes and hair.

By looking at the target audeince of kerrang and NME I can figure out who my magazines target audience will be. I will be aiming my magazine at a highbrid audience of the two. It will have the heavey and punk rock of Kerrang, whilst presenting lighter sub-genres of rock like NME. They will be the type of person who likes to lead an extreme lifestyle. It will be aimed at people in the socioeconomic groups ABC1, who will have a full time job, and therefor more disposable income. They will be between the age of 16-24, and mainly male. A stereotypical reader will like to: wear black clothes, have peircing, watch DVDs, play games consoles, take pride in thier hair, play or like a musical instrument, spend thier disposable income on fashionable clothes and hairstyles.